Personal information we collect:

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

 

We collect Device Information using the following technologies:

 

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you have a treatment, make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers ), email address, and phone number. We refer to this information as “Order Information”.

 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

How do we use your personal information?

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

 

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 

We take it as apparent that you are consenting to be contacted via the email or phone details you provide about your tests and to store your personal details and biological samples as per the legal requirements of clinical laboratory function. We do share non-identifiable data about our testing results with the reagent and instrument manufacturers for calibration and validation purposes and we give full information to Public Health England if legally required to by the government. We also share non-identifiable laboratory findings to aid in the further understanding of the spread of disease in our community. We do not share any identifiable details of any sort with any persons or institutions other than those you give us express permission to do so.

 

None of your personal information will be passed on to your doctor or any other third party, other than for those reasons set out above and below.

 

Sharing your personal Information:

We will not share your Personal Information with third parties. All information about treatment and services remains confidential. We will only divulge your details only upon receiving prior written consent or if demanded by a legal authority. We use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

 

In addition, information gathering, storage and distribution is also governed by our professional bodies including The General Medical Counsel, The General Osteopathic Association and The Chartered Society of Physiotherapists.

 

We are registered with the Information Commissioner’s Office and comply with GDPR regulations. We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

Do not track:

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

Your rights:

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

 

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

 

Data retention:

Information relating to patients and their treatments will remain on our systems in accordance with the above professional bodies.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

Changes:

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

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